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Sunglasses and Recessions: How Current Economic View Can Affect Summer Buying
As the days grow longer and the school year is winding to an end the summer buying season is in full bloom. Most of us are familiar with the rituals for preparing for summer; you buy or replace that favorite pair of sunglasses, diet to fit into the trendiest swimsuit of the season, and stock up on great patio furniture, and take those leisurely car trips with the windows rolled down and the wind blowing in your hair. However, with the current concern over the possible recession and talk of an ailing American economy, many budget conscientious consumers are changing their buying habits and turning away from more high end retailers towards alternative, more value based companies.
Recent views of the economy in the United States show that the carefree days of summer, just may not be quite so carefree after all. As gas prices reach unheard of prices, rising to around $4 per gallon in some parts of the United States coupled with the concern of climbing food prices, loss of jobs in many sectors, the poor real estate market, and the concern over the need for a government bail out of some of the struggling banks many consumers are starting to re-evaluate their traditional summer spending habits. People are starting to see signs of a worrisome economy and most are convinced that the United States is indeed in an economy and this belief about the uncertain state of America’s financial future has been strong motive for many shoppers to find ways to reduce their costs of everyday items and to seek out the best deal when making a purchase. With the rise of the thrifty, deal driven shopper many retailers who can offer cheaper alternatives to high priced goods stand to benefit quite a bit from the current economic back lash.
For example, take sunglasses, those all essential component of summer. Relying on their safety and comfort just as we do with sunscreen and hats, and just as trendy as those latest summer fashions and swims suits, sunglasses are always a hot selling item in the summer. So you go and find those perfect designer sunglasses at the mall or at your favorite department store. You toss them in your tote and head to the beach, just to end up having some careless oaf squash your bag and break your hot new sunglasses beyond repair. Are you going to shell out another $200-$300, or more, when you could go to a designer alternative, like Imposter City Sunglasses (www.impostercity.com) and purchase a designer replica for a tenth of the price? Imposter City Sunglasses offers knock off sunglasses that are replicas of over a dozen high end designers. So with the new trend in buying, customers are much more likely to go to a place like Imposter City and pay $20 or so for a pair of sunglasses, than they are to shell out big bucks for the same pair of sunglasses with the name brand label.
As consumers begin to worry about the events around us and to be more thrifty about their spending, they are also becoming more aware of where their spending dollars are going. More and more consumers are starting to pick up on the trend of designer knock offs and replicas of the more pricey designers for things like sunglasses and other products that they are not willing to compromise their budget for. And in a shaky economy this is a smart move for consumers and can mean big bucks for companies like Imposter City Sunglasses and others that an offer affordable replica sunglasses as alternatives to the larger, less affordable designer labels. So instead of sinking $200-$300 into a pair of designer sunglasses, many opt instead for the more affordable sunglasses at around $20 a pair to they can get the most out of their pay checks.
This trend seems quite apparent to William Shaker, the President and CEO of Imposter City, Inc. Since the concern over the unstable economy and recession worries have been growing, so have Imposter City’s sales; rising by thirty percent. A trend that William Shaker attributes to the increase in customers seeking deals that will make their money go further. This Rego Park, New York based company, which has been in business since 2001, is but one of great example of how consumers’ perception of the U.S.’s economic standing is affecting buying trends. And they may just have discovered the secret to staying afloat during this trouble economic time. As the financial game plays itself out on the stage of summer, economist are eagerly watching to see if these trends are here to stay or if they will fall to the wayside as financial experts and government officials do more to restore America’s confidence in the economy.
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